The Norm Report is a sector study that uncovers ways
for b2b brands to stand out in
hyper competitive markets.
Many b2b brands don’t get noticed. They conform with the category code.
Similar headlines, imagery, statistics, messages - just take a look around:
Our latest study captures
the brand assets and campaign activities of
17 leading global cyber security brands.
We’ve defined the category norm, benchmarked the brands that stand out, and identified how to improve cut through - so that you can build the business case for change.
You get a 1-hour presentation to your team, a 200+ page long-read research deck, a 30 page insight report (presented to your team), and a 1 page executive summary.
The Norm Report: Cyber Security costs £899+VAT.
Please contact us for a preview and a full content breakdown.
What people say
“I love how it doesn’t just tell us what’s happening in the market, it gives us a clear action plan so we know what to change and how.”
Brand Director, Essity
“The best remote workshop I’ve attended. We’ve had great feedback and can’t wait to develop these concepts further”
Marketing Lead, Vodafone
“The analysis of our brand positioning makes the opportunity clear - we need to do things differently in the future.”
CMO, BMI
